Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <span>to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. </span>

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Using Images on Your Website

If you want to keep your reader on the page, or even attract new readers, you need to provide some eye-candy to keep them on the page. Plain text is such a turn-off when it comes to presenting anything, and it doesn’t matter how good or important the text is, unless it’s an academic text or novel. images help keep readers on the page and give readers a more pleasant and memorable experience than just plain text would.

Well tagged images will also increase your search engine ratings as well as bringing in visitors searching for images associate with your tags. Even If you are not using your own hosting or html to display images, simpluy giving them an appropriate name will help your ranking rise.

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Colors on websites

Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?

Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors.

What color should you use when designing your website?

Before answering this question you should do some research about your target audiences and find out about their character, behavior etc. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
(Age, Gender, Culture, Geographic location)
2. Why are they coming to your website?

By finding the answer to the second question you can estimate the answer to the first one and make things a little easyer for yourself.

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